by Ginger Cassady
Grist
April 13, 2009
If a huge coal power plant goes next door and sets up a cute little boutique collection of five solar panels, have your basic feelings about that giant coal power plant changed? Probably not...
But what if said coal company releases advertisements announcing that they’ve “gone solar,” complete with misleading close-up pics of those cute solar panels? Enough people might fall for it to make the ads worthwhile.
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